Your Website Is
a Liability.
We Make It a Shield.
Three compliance gaps hiding in every home service website — the ones that turn a plumber's booking page into a $15,000 lawsuit.
- ADA-inaccessible booking forms
- Missing or expired privacy policies
- TCPA-violating lead capture flows
Used by 340+ home service companies · No credit card required
The Plumber Who Got a From His Own Website
In March 2025, a Phoenix plumbing company received a demand letter from an ADA plaintiff's attorney. The violation: their online booking form had no keyboard navigation, missing ARIA labels, and a color contrast ratio of 1.8:1 — legally required minimum is 4.5:1.
They'd paid $4,200 for that website. Their developer called it "modern and clean." The plaintiff's lawyer called it Title III non-compliant. The settlement cost more than the site itself.
The 5 ADA violations most home service sites have right now
- Booking forms with no keyboard navigation path
- Images without alt text (your truck photos count)
- Color contrast below 4.5:1 on CTAs and body text
- No "skip to content" link for screen readers
- Phone number links not marked as such for assistive tech
"The website was supposed to bring in leads.
Instead it brought in a lawsuit."
Marcus T.
Titan Plumbing & Drain — Phoenix, AZ
"We got a demand letter on a Tuesday. By Friday, ComplianceShield had our site fully remediated. The lawyer confirmed it was resolved."
Denise R.
ClearAir HVAC — Nashville, TN
"I had no idea my booking form was missing ARIA labels and contrast ratios. Now I do — and now it's fixed."
Brett W.
Summit Roofing Co. — Denver, CO
"My web developer said our site was fine. It wasn't. ComplianceShield found 14 violations in 20 minutes."
Before
14
/ 100
TCPA compliance score for a typical HVAC lead form
/ 100
Same company, same form — properly disclosed and protected
What we fixed on the HVAC lead form
Added TCPA disclosure language
Explicit consent checkbox with specific language about auto-dialing and text messages.
Separated marketing consent from service consent
One checkbox for appointment reminders. A separate one for promotional texts.
Added opt-out mechanism
Reply STOP language in every first SMS, with backend unsubscribe handling.
Timestamped consent records
Every form submission now logs IP address, timestamp, and consent text version.
Jake S.
ProFlow HVAC · Austin, TX
"We were texting leads the same day they filled out the form. Turned out that's a TCPA violation without the right consent language. ComplianceShield fixed our form and our follow-up sequence in 48 hours."
The HVAC Company Whose
An Austin HVAC company had a conversion-optimized contact form — name, phone, issue type, and a big green "Get a Quote" button. The form triggered an automated SMS sequence. No TCPA disclosure. No explicit consent checkbox. Forty-seven leads later, one of them was a plaintiff's attorney.
The Telephone Consumer Protection Act requires explicit written consent before sending automated texts or calls to a number. "By submitting this form, you agree to our terms" buried in a footer does not count. The demand letter cited $500–$1,500 per violation. They had 47 violations.
The math nobody does until it's too late
47
Non-compliant texts sent
×$1,500
Max per violation
$70K
Maximum exposure
"The form was generating leads.
It was also generating liability."
The Roofer Whose Privacy Policy
A Denver roofing company had a privacy policy. It was copy-pasted from a WordPress template in 2019 — before CCPA, before the FTC's updated data security rules, before Google Analytics 4 changed what "data collection" legally means. It still mentioned Flash cookies.
When a California resident filled out their contact form, the company was legally required to honor CCPA rights — a right to know, a right to delete, a right to opt out of data sale. Their 2019 template mentioned none of these. The state AG's office sent a cure notice. They had 30 days.
CCPA-compliant language
Updated for California Consumer Privacy Act requirements
Cookie consent flows
GDPR and CCPA-compliant banner and preference center
Data handling protocols
How you collect, store, and delete customer information
Auto-update service
We update your policy when laws change — automatically
Managing 10+ contractor sites? We offer white-label compliance coverage with a single dashboard, bulk audit reports, and per-site compliance certificates your clients can show their lawyers.
See agency pricing →
Priya M.
Founder · Greenfield Digital Agency — Chicago, IL
"We manage 38 contractor sites. ComplianceShield handles every compliance update across all of them. One dashboard, one invoice, zero demand letters."
Terrence B.
Managing Partner · BlueSky Marketing — Atlanta, GA
"A client called me in a panic about a privacy policy demand. I called ComplianceShield. It was resolved before the client called back."
ComplianceShield by the numbers
340+
Sites protected
$2.1M
Liability exposure resolved
72hrs
Average remediation time
California residents have the right to:
→ Know what personal data we collect
→ Request deletion of their data
→ Opt out of data sale (we don't sell)
→ Non-discrimination for exercising rights
The 47-Point Compliance
Checklist Is Free.
The Lawsuit Isn't.
Every action item your web developer needs, organized by compliance area, with legal citations. The exact list we use for every site audit — given to you free because an informed client is a protected client.
- 12 ADA/WCAG 2.1 checklist items with pass/fail criteria
- 8 TCPA lead form requirements with example disclosure language
- 11 privacy policy elements required by CCPA & FTC guidelines
- 9 cookie consent implementation requirements
- 7 data handling protocols for lead storage and CRM sync
Need a full audit instead?
We'll run a complete compliance scan of your site — ADA, TCPA, privacy policy, and cookie consent — and deliver a prioritized remediation report within 48 hours.